{"title":"New Arrivals!","description":"\u003cp\u003e\u003cstrong\u003eOur new arrivals are here! \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMade from real birth stories - now available first to our VIP community. Discover Breathe, Birth Ease, Perineal Soothe and our Postpartum Peri Wash Bottle, created to support you through every step of pregnancy, birth, and postpartum recovery.\u003c\/p\u003e","products":[{"product_id":"labour-pain-relieving-massage-oil","title":"Birth Ease | Labour Massage Oil 30ml","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eA gentle massage oil designed to bring comfort through every stage of labour.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBirth Ease\u003c\/strong\u003e is a nourishing massage oil created to support you (or be used by your birth partner) through labour - helping to ease tension and bring a sense of calm when you need it most.\u003c\/p\u003e\n\u003cp\u003eLightweight and smooth-gliding, it's designed for easy application to the lower back, hips, shoulders, or anywhere you're holding tension. Simple enough for a birth partner to use with no experience needed, Birth Ease is a small addition to your birth bag that can make a big difference in how supported you feel.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eWhy mamas choose the Labour Massage Oil:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003eDesigned for use during labour \u003c\/li\u003e\n\u003cli\u003eSupports comfort and relaxation through touch\u003c\/li\u003e\n\u003cli\u003eSmooth, nourishing texture for gentle massage\u003c\/li\u003e\n\u003cli\u003eEncourages connection between birthing woman and partner\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"p1\"\u003eA thoughtful addition to any birth space or birth bag\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePlease Note:\u003c\/strong\u003e For external use only and DO NOT use before 37 weeks. This product is not intended to diagnose, treat, cure, or prevent any medical condition, nor does it promise to remove sensations or control labour.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAny leftover oil can be used as a perfume (however not while breastfeeding due to peppermint essential oil).\u003c\/span\u003e\u003c\/p\u003e","brand":"Cosy Mama","offers":[{"title":"Default Title","offer_id":45652338540732,"sku":null,"price":33.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/7002\/5660\/files\/birth_ease_massage_oil_Cosy_Mama.jpg?v=1790239974"},{"product_id":"breathe-labour-support-roller","title":"Breathe | Labour Support Roller 10ml","description":"\u003cp\u003e\u003cstrong\u003e\"Breathe Through It\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLabour asks a lot of you, physically and mentally. Breathe is a calming essential oil roller blend, created to support calm, and confidence through every stage of labour.\u003c\/p\u003e\n\u003cp\u003eSimply roll onto pulse points (wrists, temples, behind ears or the back of the neck), and let the natural blend do the rest. Small enough to tuck into your hospital bag or keep by your side at home. Breathe is designed to be there in the moments you need to pause, ground yourself, and breathe through the wave.\u003c\/p\u003e\n\u003cp\u003eFormulated with\u003cspan\u003e essential oils traditionally used to support labour and promote relaxation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Mamas Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalming essential oil blend\u003c\/strong\u003e - supports calm and confidence through labour\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRoll-on application\u003c\/strong\u003e - apply directly to pressure points for targeted support\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e10ml, travel-ready\u003c\/strong\u003e - compact enough for your hospital bag or bedside table\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural, thoughtfully formulated\u003c\/strong\u003e - created with the support of a qualified aromatherapist\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor use during labour\u003c\/strong\u003e - formulated specifically to support you in the moment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePlease Note: Not for use before 37 weeks! \u003c\/strong\u003eThis product supports comfort and calm during labour but does not replace medical advice, diagnosis, or treatment. If you have any concerns, please consult your midwife, doctor, or healthcare provider.\u003c\/p\u003e","brand":"Cosy Mama","offers":[{"title":"Default Title","offer_id":47266546876604,"sku":null,"price":22.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/7002\/5660\/files\/Breathe_Roller_-_Cosy_Mama.jpg?v=1789810068"},{"product_id":"perineal-soothe-post-birth-spray","title":"Perineal Soothe - Post Birth Spray","description":"\u003cp\u003e\u003cstrong\u003eGentle care for tender recovery after birth \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eThe first days after birth ask a lot of your body, and your perineum often needs the most gentle care of all. Our \u003cstrong\u003ePerineal Soothe Spray \u003c\/strong\u003eis a \u003cstrong\u003eNZ first herbal and homeopathic blend\u003c\/strong\u003e, thoughtfully expert formulated\u003cspan\u003e to bring genuine comfort to sensitive, healing skin in the days (and weeks) after birth. Whether you're recovering from tearing, stitches, grazing, or simply the everyday tenderness that comes with postpartum healing, this spray was made to be part of your recovery routine, \u003cstrong\u003egentle enough for daily use, thoughtful enough to actually help.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eBuilt around Calendula and Hypericum, two healing herbs traditionally used to support skin recovery, alongside alcohol-free Witch Hazel to help soothe stinging and inflammation. We've also included a premium Manuka honey extract, sourced from high-grade New Zealand Manuka, known for its nourishing, hydrating properties. \u003cmeta charset=\"UTF-8\"\u003eWith Aloe Vera, Rose Hydrosol, Vitamin E, and homeopathic remedies - gently supporting your skin through recovery.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eSpray directly onto the perineal area, and\/or onto maternity pads for continuous, gentle support throughout the day. For external use only.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003e\u003cstrong\u003eA little extra care, exactly where you need it.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\"\u003eWhy Mamas Love It:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSoothing Herbal and Homeopathic post-birth blend \u003c\/li\u003e\n\u003cli\u003eInstant cooling relief\u003c\/li\u003e\n\u003cli\u003eHelps reduce swelling of perineum\u003c\/li\u003e\n\u003cli\u003eEasy, upside down spray\u003c\/li\u003e\n\u003cli\u003ePad-friendly\u003c\/li\u003e\n\u003cli\u003eNZ owned and formulated\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e100% natural with no \u003cspan\u003ephthalates, and synthetic fragrances.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlease Note: This product contains herbal \u0026amp; homeopathic ingredients and is intended to support comfort and recovery. It does not replace medical advice, diagnosis, or treatment. If you have any concerns, please consult your midwife, doctor, or healthcare provider. \u003c\/strong\u003e\u003c\/p\u003e","brand":"Cosy Mama","offers":[{"title":"Default Title","offer_id":47270826770620,"sku":null,"price":49.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/7002\/5660\/files\/Perineal_Soothe_CM.jpg?v=1789809678"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/7002\/5660\/collections\/0K2A7414.jpg?v=1790050391","url":"https:\/\/www.cosymama.co.nz\/collections\/new-arrivals.oembed","provider":"Cosy Mama","version":"1.0","type":"link"}